focus on digital experience
CX inspirations with a special focus on digital customer experiences, touchpoints, channels and platforms
Interested in a kind of “learning from the best” inspiration? Swiss-based Nestlé has created an amazing incubator for their employees to learn & grow digital… Read more »The Nestlé approach to digital acceleration
Free online event by CXN “Customer self-service 2022 – Leveraging self-service to increase customer experience, reduce contact volumes and improve efficiency” on Mar 29-30 2022.
I am proudly looking forward to join Margot O’Neil from GSK and Dirk Abeel from OMNI-X-ELLERATION for a panel discussion about the current maturity of… Read more »Omnichannel transformation: job well done?! @ NEXT Pharma Summit 2022
I am frequently asked about the difference between “multi-channel” and “omnichannel”. And typically my nutshell-answer is … ‘multi-channel’ provides you an increased toolbox of channels… Read more »What is the difference between multi-channel and omnichannel?
MAPS Switzerland/nordics Chapter launch event “The power of digital in medical affairs” on December 16th 2021
DT Consulting has recently published a new whitepaper on “Building Digital Capabilities In Medical Affairs For A Post-COVID Multichannel Reality” (Francesca Properzi et al., Oct… Read more »Capabilities required for Digital Medical Affairs
OK, honestly spoken, I am afraid to say that when it comes to customer portals I might be biased. Over the past decades, I have… Read more »Does your customer portal meet customer needs … or yours?
Rich Schwartz of Medallia and Mark Bard of the DHC Group share research findings from both HCPs and marketers taking a look at the current role of CX in life sciences. They were joined by Laurie Meyers, Sr. Director, Experience and Engagement Design at Genentech and Jessica Saperstein, Head of Customer Experience and Consumer Marketing at Novartis to further discuss and apply these insights to the future of CX in the pharmaceutical industry.